Top 10 Experts of igaming and affiliate marketing
Top 10 Casino Affiliate Programs Casino affiliate programs are what we would call a win-win situation.
By splitting the workload of finding new customers, both casinos and affiliates can mutually benefit.
The affiliate provides a link to the casino: they get a new customer and the affiliate gets paid for providing them with that customer.
Of here, the specifics are a touch more complicated than that, but not by too much.
How Do Casino Affiliate Programs Work?
At their most basic, casino affiliate programs are very easy to understand.
Any link that directs traffic to a third-party website in exchange for revenue is an affiliate deal, or affiliate referral.
Only, there is a lot more best casino affiliates it than that.
Most iGaming companies, in fact, attract many new and returning customers after these are directed to them from other websites through affiliate agreements with the owners of said websites.
The whole system works on the basis of trust while keeping both the operators and the affiliates happy.
The affiliates provide a useful service — informing interested customers about the best casinos to play at, presenting them with a carefully-curated list of options that all enjoy the trust of the affiliate recommending them.
Affiliate deals ensure that the information is relayed to the target market in a non-invasive manner that is likely to generate more interest.
This is usually achieved through content that engages the imagination of the customer, such as useful casino reviews, the latest welcome packages, continue reading about special casino promotions and so forth.
Most casino affiliate programs come with standard industry clauses and terms and understanding these certainly helps paint a clearer picture.
The following are some of the terms you are likely to encounter with respect to affiliate networks.
In the case of iGaming, the most common format is the number of players that were directed to a particular casino from the referring affiliate.
The numbers are calculated at the end of the month, and a payment issued.
The majority of casinos will deduct these winnings from the commission that is owed to you — this is what is called best casino in oklahoma Negative Carryover.
Cookie Lifespan Thanks to the recent GDPR updates, we are now all familiar with the idea of computer cookies, and the fact that they have nothing to do with the nicer cookies we snack on.
How can cookies affect a casino affiliate program?
Sadly, cookies do not come with an unlimited lifespan.
Most are set just click for source an expiry limit of 30 days, which basically means that if you send a player to an affiliate website and — for example — they make a first deposit within 30 days, you will receive a commission for the referral.
What happens when the deposit happens after 30 days?
If that were the case, the situation would be very unfair.
The cookie lifespan can be changed to a custom number by the Affiliate Manager.
Life-time Deals This is another term that you will commonly encounter as part of casino affiliate programs.
This means that, when the same customer returns to that website, the linked affiliate once again gets the credit and earns a commission.
This is true even when the customer goes to the website directly.
This system works because a customer can only be linked to one affiliate.
Commission Rates How is the affiliate revenue calculated?
This depends on the specific agreement, but the standard method is via a commission system.
There are several ways in which this commission may be calculated.
This tends to be the model most favoured by affiliates, because it translates into long-term income.
From the point of view of the operators, it also works well as affiliates have all the motivation to attract quality players who will generate constant revenue for the casino.
Percentages vary, of course, and most operators will negotiate individually with the affiliates.
Typically, the agreement would range between 5% and 50%.
The longer the working relationship and the more trusted the affiliate, the higher the commission tends to be, and when an affiliate is really good at what they do the perks such as no negative carryover kick in.
Cost per action — When an affiliate program is based on this model, this means that the operator is offering a fixed rate for every player.
The deal can include a reward for registration only, for first deposits, for satisfying wagering requirements, for second deposits and so forth.
Once again, the percentage depends on the individual agreements that are negotiated.
Mixed models — Negotiation is king in the world of referral programs.
Most operators will have a team of people to negotiate a casino affiliate program.
The team will typically also pull all the stops to makes sure they entice the operator into offering the best deal possible.
Mixed models can include every type of revenue mentioned above, and maybe some more customised options too.
In reality, the most popular model is a combination of revenue sharing and CPA, as this guarantees that both operator and affiliate are kept satisfied with the casino affiliate program.
Finding the Right Casino Affiliate Programs for You Of course, in order to have a strong business relationship, you need to find the program that is right for you.
Well, the good news is there is no shortage of excellent affiliate programs out there, with more appearing all the time.
They all have their own quirks and advantages, meaning that while some affiliate programs are better than others, whatever is best for you comes down to your personal tastes.
Our Top 10 Casino Affiliate Programs 1.
Alpha Affiliates With five reputable casino brands under its belt — EU Slot, Loki Casino, Gunsbet, Webbyslot, Golden Star — a referral program with can only spell good stuff.
The company operates under licenses from Malta and Curacao, so you are assured peace of mind and reliability.
It sees over 500,000 players from some 38 countries and works with over 2,000 partners — a sure sign that this is a good brand to work with.
The numbers add up to a potentially super lucrative affiliate deal, which is why we have placed Alpha Affiliates at the top of our list: there is no negative carryover, lifetime deals and revenue share are offered and you can negotiate up to 50% commission.
The cherry on the cake?
Payments are very timely and are usually made by the 15 th of each month, making a referral programme with Alpha Affiliates truly the gift that keeps on giving.
Commission Kings offers four betting brands that focus on sports betting, online poker, online casino and horse betting.
These guys take the relationship with their affiliates very seriously: they have an entire team dedicated to working on referral programs and to ensuring that both parties are satisfied.
From the backend, they offer a variety of marketing tools that make the lives of their affiliate partners easier when it comes to promoting the brands.
Most of the brands accept US players — another definite plus in terms of potential revenue generation.
What about the numbers?
Commission Kings favour the sliding scale structure, and offer different figures for different brands, mostly within the 10% and 45% range.
CPA Commissions can be negotiated on a case-by-case basis, but be prepared to commit to a minimum monthly number of players — they will also take a very detailed look at your players history in order to ascertain profitability.
This is also an indication of how serious their approach is.
Betsson Affiliates With a reputation that precedes it,offers one of the most hassle-free affiliate network programs available, thanks to a superbly user-friendly system.
This is another company that does not practice negative carryover, somewhat unusual for an operator that enjoys this level of popularity.
link keeps getting better, as Betsson offers some of the best commission rates on affiliate deals.
As per normal practice, commissions vary per brand and in some cases go up to 50%.
Each of the 16 brands can be negotiated individually, and reward plans include the possibility of CPA and mixed deals.
Their sub-affiliation rates are equally good, with an additional commission of 10% tucked onto each new affiliate referred.
On the technical side of things, affiliate partners benefit from a fully-fledge reporting system, superb marketing tools and 24 on 7 support.
The financial angle is just as attractive.
There is no negative balance carryover unless the player generating the negative balance is classified as a high-roller so you will be starting out your month in the black every time.
The commission percentage can go up to 40% and depends on the revenue generated by the referred players, with individual packages open for negotiation.
An NGR of over 20K nets the affiliate the coveted 40% tier.
BetVictor Affiliates These are the exclusive kids on the block, as you can only join an affiliate deal with upon invitation.
Unlike other companies, this does not best casino affiliates automatic acceptance.
BetVictor operates on a system of custom-created deals that are individually negotiated and their affiliate agreements typically include some very lucrative incentives.
This is one of the operators that boast the highest conversion rates, in fact, with their brands being well-known on an international level.
The company is very well-placed to negotiate some of the best referral programs thanks to a team of expert affiliate managers that will offer round-the-clock support.
Commission plans are personalised and affiliate partners get given access to a big variety of marketing material.
Fortune Jack has been operating in the casinos business for over 20 years.
Partnering up with them on an affiliate program is as reliable as it gets.
The company has always been very upfront about referral programs being part of its long-term strategy and goes out of its way to make sure it works with the best affiliate networks.
For these guys, the name of the game is quality.
Their referral agreements aim to offer the best quality to their affiliate partners and they expect these partner to return the favour.
In order to attract this quality, they play a strong game with respect to commissions, aiming to pay out the highest commissions with the fewest number of players referred.
And commission percentages go up to 60%, so you do the maths.
GVC Affiliates You will only find the very top referral programs on this list, best casino affiliates certainly belong here.
Affiliate network deals will give access to the top promotions offered by the brands and operate on the basis of revenue share.
This means that affiliates will earn a percentage of the monthly revenue generated by players referred.
Moreover, the more players referred, read more higher the percentage you earnt.
As soon as you reach the 300 player mark, the percentage jumps up to 35%.
GVC is also willing to discuss CPA plans on an individual basis.
You will need to choose read more main product for your tracker, one that works best with your content and that you can actively promote.
In this case, the CPA percentage works a little bit differently, so do make sure you go through the terms and conditions.
Loyal players mean a constant stream of revenue with almost zero effort on the part of the affiliate.
Commission percentages go up to a very alluring 45% as soon as you reach https://krimket.com/best/start-online-casino-free.html depositing players a month.
Casino Affiliate Programs Frequently Asked Questions For those of you who still have some questions about Casino Affiliates or just want to quickly remind yourself of the most important points, here are the answers to some of the most frequently asked questions on the subject.
Once you join any of the above affiliates programs for casinos, you will be provided direct access to the affiliate website through a username and password.
Using the account details, you will be able to download different kinds and sizes of banners on your PC and configure the links.
This all depends on the site itself.
Others provide performance-based incentives.
For instance, some base it on overall revenue, while others base it on the number of customers.
There are also those which give you the option to choose a fixed CPA payment or the percentage of net revenue.
Payments are generally made monthly at the same time of the month.
This will either be on the same day or across a set of days, but regardless, payments should be predictable from any good affiliate program.
You may not get paid if you do not pass a minimum threshold.
However, your earnings usually roll over to the following month meaning you should not lose any of your earnings.
You can join as many casino affiliate programs as possible for maximum revenue.
However, we do recommend only sticking with quality affiliate programs.
Negative carryover means that losses on players from one month will continue to affect you after that month is over.
No carryover means that each month is taken on its own.
This is pretty much exactly what it sounds like.
If you are inactive for a certain amount of time, then it will affect your account.
This could lead to the account being suspended or being moved to a lower commission tier.
It depends on the site, and some have no inactivity clause.
In general, it hardly takes more than 10 minutes to complete the sign-up and registration process with any of the casino affiliate programs mentioned above.
Once completed, you will often be provided with a dedicated affiliate manager who will get your account approved and operational without you having to wait for a long time.
Conclusion Becoming an affiliate partner within the iGaming sector is a simple process and, in most scenarios, you can count on making some extra money with very little work.
All you need to do is complete the straightforward registration process, pick the best marketing tools for you and let the internet do the work.
Reputable operators nowadays all have a professionally-set up affiliates management team that will help you with any questions.
Other than that, the iGaming world is your oyster!
Hi, my name is Adam Jay Stevens Welcome to Top 10 Casino Sites.
Explore the online casino world with best casino affiliates site.
Top 10 Experts of igaming and affiliate marketing
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